Johnny's Entertainment.
Johnny's Entertainment is a pyramid scam. In nicer words JE is a multi-level marketing scheme. Wiki explains it as, "Multi-level marketing businesses function by recruiting salespeople to
sell a product and offer additional sales
commissions based on the
sales of people recruited into their downline, an organization of
people that includes direct recruits, recruits' recruits, etc." So let me rephrase that so that we can all understand. Basically JE HIRES say...Jun. Jun is out to sell something. Jun comes by and takes off all his clothes and sits there, and this gets me to stop right in front of him. He then pulls out Ohkura who is also naked, and says, "this is what I have to offer." I'm thinking "WHAT A GREAT DEAL!" But then Ohkura pulls out from his pile of clothes a naked Shige. At this point I've been sucked into not just Jun, but Jun, Ohkura, and Shige. But that's not just Jun, Ohkura, and Shige, it's actually Arashi, Kanjani, and News I've been sucked into.
So Johnny's "hires" or in JE terms "signs" a group of cute boys to their company. These are their sales people. This cute group is called SMAP, but SMAP is just another way to recruit MORE cute boys by going "oh look at us we're so successful the whole country loves us be us!" This brings in people like juniors, and then using SMAP's popularity and their fame they bring out Tokio as "SMAP's kouhais" and those SMAP fans go "oh my God more cute boys" and now they are sucked into SMAP and TOKIO, and then TOKIO goes "look at us we play instruments we are so cool be us" and then boys like kanjani become juniors, and the vicious cycle repeats itself where they use cute boys to lure in more cute boys, then use the cute boys to make us eventually fall hard for one group, and then start swaying for the other groups.
To prove this I will be a witness to this pyramid scam and show everyone how I fell for this so called Johnny's Entertainment. I am still a recovering Johnny's addict, and I really hope my testimony will prevent other's from joining this terrible scam. (not to mention I would like to buy concert tickets without having to give an arm)
It all started when I watched Gokusen. I had absolutely NO CLUE who "Matsumoto Jun" was or that the word "Arashi" even existed. All I knew was that Sawada Shin was damn hot, and I was going to dedicate my entire life to Sawada Shin, and my future children would be called Shin #1 and Shin #2 and Shinko #1 and Shinko #2, and everyone would just be Shin. But then Gokusen ended, and then the special was just one episode, and to my dismay Gokusen 2 was not the same cast. Therefore if I could not get more of Sawada Shin, then I would get more of the actor that played him.
Like many others I was baited in by Matsumoto Jun. But to be honest I wasn't ready for an entire group, I wasn't even ready for "Sawada Shin" to be a "singer." Therefore I stayed away from the "group" that this "Sawada Shin" was supposedly part of. Instead I decided to watch Hana Yori Dango. My friends told me to watch it for some time. Since I was a rabid Hana Yori Dango fan, and actually waited 1-2 months for the next damn manga to come out, people knew I would go crazy over the drama. But I was stubborn, there was NO WAY anyone could do Hana Yori Dango justice! NO ONE! Boy was I wrong. I watched Hana Yori Dango, and I absolutely loved it. I loved "Sawada Shin" even more, and by now I was used to calling him "Matsumoto Jun." Even better, my favorite, Oguri Shun was also in Hana Yori Dango, and he played my love, Rui!
Then it hit me before I even realized it. "Say, who sings this theme song? What a catchy song." I was pleasantly surprised that the theme song was actually sung by the group that this Matsumoto Jun was in. Arashi's Wish, and I could not stop listening to it. I think I might have listened to it for about a week straight, literally almost 20 hours a day. By now I was thinking, 'hey the song is pretty catchy maybe they'll have even better songs!' So I searched, and somehow the first song I came upon was Jun's 2004 solo, La Familia. This is entirely bad for me, because i listened to the song and immediately believed that Jun HAD to be the lead singer, and that he was a WONDERFUL singer. Once again, boy was I wrong.
After I sent the youtube clip of Jun's solo to about 30 or so different people, forcing them to agree that: #1 Jun was hot, #2 Jun could sing well #3 Jun could write songs too! #4 Wasn't Jun's other group members, whose names I didn't know, awfully nice to come out like that and sing along?! So now I had 2 songs, Wish and La Familia. But this wasn't enough, and this time I asked a different friend to find me Arashi albums, and somehow he found me the entire discography of Arashi.
I listened to a LOT of the songs, but the song I listened to the most was Kimi Wa Inai Kara. I could not tell whose voice was whose, nor did I know anyone's names except Jun's. But someone in the group sure could sing. While I tried figuring out who in the world this awesome voice belonged to, I was also on the side going gaga over Oguri Shun. As my fandom for Arashi developed so did my fandom for Oguri. It was during the same time I started to watch STAND UP, and then it was all down hill.
Soon enough I found out the main vocal was Ohno Satoshi, Sakurai Sho was smart and rich, Ninomiya Kazunari had a lot of dramas I could watch, Aiba Masaki I still couldn't figure out, and Matsumoto Jun really wasn't as good of a singer as I thought he was, but he was still hot.
The more I listened to their songs the more I wanted to know who these voices belonged to. It annoyed me to NO END that I couldn't recognize whose voice was whose except Ohno's. I could tell Ohno's but I couldn't decipher anyone elses' voices. But then I downloaded all the official concert videos, and that was all it took. Never had I been so gracious for clubbox until then.
For approximately 6 months straight, 24 hours a day, 7 days a week, I downloaded Arashi videos. I am not exaggerating at all. I am completely serious when I say I downloaded 24 hours a day for 6 months. How do I know this? Well I downloaded 7 years worth of videos within those 6 months. Anything I could get of them, I downloaded, and I watched every single (something)NoArashi and every single Mago Mago Arashi. I even watched Wazari Arashi, Nama Arashi, USO Japan, and everything else. Before I watched all the shows, I watched all the dramas first. I watched day after day, week after week. I went straight from watching only Korean dramas to everything Japanese. It was a complete 180 flip, where my parents started to worry.
"Hey daughter, Dong Bang Shin Gi is on the TV!"
When I didn't react my dad ran into my room, "Daughter! I said Dong Bang Shin Gi is on the TV!!!!"
"Not now daddy, I'm watching a drama."
"Hey honey, did our daughter have a falling out with Dong Bang Shin Gi? She won't come out to watch them!"
It was then my parents realized that all was lost, I had completely fallen for the evil side of what would soon be known as Johnny's Entertainment.
For the first year all I did was watch and follow Arashi. There was no room to look at anyone else. For the first year I didn't even know the names of the other Johnny's group. For about a month I didn't even know SMAP and Arashi had the same boss. I had 7 years to catch up, and there was no time to waste on anything aside from Arashi. So that's what I did, I caught up.
But then as I started to have more leeway, and room to breathe, it started to hit me all over again. This fool named Jin was a rude ass to Jun, and I could not help but to dislike him. I disliked him and Kame. I wished both of them would just shut the fuck up. Unfortunately that didn't happen. On the brighter side eventually Jin did disappear for awhile, and Kame seemed to have matured.
And then the kouhai senpai world had been opened up to me.
I loved Arashi, and everyone they loved, I would come to love to. Ohno likes Hirai Ken? Okay, time to listen to Hirai Ken. Jun eats with Ryo once in awhile? Despite the big nose, short height, hey I could tolerate Ryo. Sho is completely embarrassed with Hina, okay fine I can tolerate Hina if Sho can. Yoko likes to make everyone laugh by purposely wearing girl underwear, fine I'll laugh too. Through Arashi I paid more attention to certain members of certain groups. Despite my strong dislike for Kattun at that time I really liked Nakamaru because he was always respectful to Arashi, and seemed to be the Arashi shipper of the group, therefore I absolutely adored him, and till this day he is my favorite member within Kattun. Did anyone else dislike Takey just a little bit, and then found out that Ohno was a little prat towards him and felt utterly sorry for what an outcast Takey was whenever with Ohno, even if you can't really have outcasts when there is just 2 people. But these were all kouhais to Arashi. There was another world to discover.
Senpais. Not surprising at all Arashi seemed to be well liked by their senpais. When Tokio was asked what group they would like to be part of if for just one day they replied Arashi. How could i not love Tokio as well, of course they were funny as hell when put together too. Nino and Jun seemed to really respect Tsuyoshi, well in that case I could look past his very eccentric taste and enjoy the way he treated Gakt. Despite being a senpai in debut years, Okada still used honorific form with Ohno for quite some time even after his debut, which made me really respect him as a human being. There was no way I could not enjoy Arashi's senpais, due to the way Arashi treated their senpais.
In the end, while I got sucked into certain members of certain groups, in the end through these certain members it became the entire group. Right now I think I watch at least one show from each of the Johnny's groups. I don't do it because I have to, but because it's just entirely enjoyable. (I don't watch Kattun's show because it's boring x:) Has anyone seen Shota cry because someone ate his strawberry? x: And also, Gokubun is so damn funny. Oh and I love Shingo on any SMAP show. Sometimes the urge to smack Tegoshi really makes some of my pent up stress go away. Does anyone else think Tsubasa is entirely a pervert?
In any case this is my story. As you can see...I am a prime example of a person that's been sucked into. So a warning to all those that are innocent watching a Johnny's drama or some random funny episode of a Johnny' show. There is no such thing as "random." Johnny's don't just have ONE random funny show, there's more, a lot more, and once you get started there's no end. You start with ONE Johnny's drama, and you'll end up like me. So the next time you decide to watch some drama was a somewhat cute Johnny's boy in it, ask yourself, "Am I ready to give up about 6months-1year to catch up with everything I missed, try to keep track of 30+ hot boys, ultimately give up all my money and get an extra part time job to continue this addiction, and lose all my hard drive?" If you are ready for all of this then go on ahead and watch. But if you aren't...then I would suggest you should just stop with everything Japanese entertainment.
GOOD LUCK! (this is not an advertisement for Kimura's drama)
Comments
because, i almost always get obsessed with everything i watch.
i think JE is damn smart to tap on the human weakness...
if only i could do that, i'll be damn rich lah! i mean, we'll all be damn rich. gosh.
anyways, Hirai Ken kinda got me into Arashi *because of his obsession with 'Kitto Daijoubu'*. didnt know Ohno liked him too!!
and yes, good analysis.
+))
this is like reading how i got sucked into the whole Johnny's fandom!
Getting addicted to JE boys is sooo bad. Is there any rehab center we can enter? :)
Agree with you, then if we add that
On a more serios note, you are absolutely right about the hole "pyramid scam" though . . . 'cuz of Haikei, Chichiue-sama, that kinda got me into Yoko, 'n from there somewhat K8. DoTs, I just kinda loved after seeing clips of him (especially with Gackt). It's always from one obsession(s) to the next though, anyway . . .
had an interesting time reading~ :D
even if this really is a scam, i've fallen for it and not coming out anytime soon!
yeah i argreeeee with you...were the same when gokusen was aired in our country i could not stop dreaming about shin sawada~..and i started to search about him...and i saw his jpop group ang pooooof..i get stucked on it!
Totally agreed xD~, and with the kattun thing too! XDDD
Wow, what made you write it all out? o.o
I'm quite surprised because I took almost the same route as you, from Gokusen and Sawada Shin (<333333) to watching HanaDan (and liking Wish) and worrying because I didn't want to fall into liking this band that Matsumoto Jun was in, and finding La Familia on youtube...
And I started listening to more arashi songs and buying concerts (but most of the time I was looking at Jun) and cds. Then along the way I fell in love with the entire band.
But I actually started from HYD [2] (and then HYD1 first) and then Gokusen, this is all because the great and holy Jun-bait.
Lucky for you, by the time you got into Arashi there was stuff all over ready for download. I first got jun-baited in 2001 watching Shokura and at that time, there was relatively no download-able stuff to satisfy my curiosity.
I am glad that 嵐のせんぱい seems to favor them. I read some posts in some forum topic ( I think it is called choscandalous ) the replies of which seem to suggest the general belief that all JE bands who debuted post 2000, ie after Arashi, are not as good as those who debuted prior to 2000. I'd like to agree 100 percent, with the exception of 関ジャニ∞, whom I quite like. Although my liking them is partly caused by bias, being that some members are good buddies with 嵐の皆ーさん.
But anyway, thanks for an enlightening post.
Thank you for your post *favourited*
*goes on watching MMA 8D* lol
Your post made me laugh so much:
"forcing them to agree that: #1 Jun was hot, #2 Jun could sing well #3 Jun could write songs too! #4 Wasn't Jun's other group members, whose names I didn't know, awfully nice to come out like that and sing along?! "
to this day i make my friends watch arashi episodes, concerts, dramas ect with me...in my fangirl lifetime i've only managed to recruite one other person to join the insanity...much like you i was jun-baited as well ... i suppose most of us have a similar story (which goes to show how this well-oiled machine is working really well)... but i must say i haven't gotten into the other bands AS much (although i think i'm starting to like NEWS more..)..it's been a good 2 and 1/2 yrs and i dont' think there's any turning back!!
thanks for your awesome post!
"GOOD LUCK! (this is not an advertisement for Kimura's drama)" LOL!! great drama btw...
Like many others I was baited in by Matsumoto Jun. But to be honest I wasn't ready for an entire group, I wasn't even ready for "Sawada Shin" to be a "singer." Therefore I stayed away from the "group" that this "Sawada Shin" was supposedly part of. Instead I decided to watch Hana Yori Dango. My friends told me to watch it for some time. Since I was a rabid Hana Yori Dango fan, and actually waited 1-2 months for the next damn manga to come out, people knew I would go crazy over the drama. But I was stubborn, there was NO WAY anyone could do Hana Yori Dango justice! NO ONE! Boy was I wrong. I watched Hana Yori Dango, and I absolutely loved it....
all the way to this
... I watched every single (something)NoArashi and every single Mago Mago Arashi. I even watched Wazari Arashi, Nama Arashi, USO Japan, and everything else. Before I watched all the shows, I watched all the dramas first. I watched day after day, week after week. I went straight from watching only Korean dramas to everything Japanese. It was a complete 180 flip, where my parents started to worry
It was the same for me too. I thought that no one could play doumiyoji like in the manga... I stand corrected.... No one can play Doumiyoji after Jun NO ONE!
I feel your pain/ happiness. In defense of this "fondness" we came better people right?
NO WAI, THESE ARE <superduperbold>MY</superduperbold> LINES.
and what, you are clearly pimping takukimu cos of the way he stood up and hella clapped for arashi during a Lai-Lai-Lai MS perf.
Gackt love Tsuyo.
man, johnny kitagawa's an evil genius.
if you ever want to take over the world just adopt the JE plan.
Did you really watch the 7 years of Arashi's entire career? I've been a fan for nearly 5 months, and our bandwidth goes to Arashi.. After I downloaded Arashi's back catalogue, I was overwhelmed too! But without realising it, their voices have become so familiar to me.
Even though I know logically, JE is what it is- superficial, I've come to a point where I don't care if it makes me happy. Its okay to be shallow, really.
Sawada Shin was my bait as well though it wasn't before HYD I found out about Arashi (and was lucky to find out that "the guy from Stand Up who looks like a monkey" and "Bambi from Kisarazu" were in the same group as Matsujun).
Luckily for me though I haven't gone crazy over the other JE groups beside Arashi.
...Yet.
Wow this made my day. It's so true. Though not Arashi, maybe with Takki (not the singing but seeing him on Utaban). Then all of a sudden, I found out that Nakai was part of this famous Japanese boyband SMAP. I didn't believe that. Then I watched Hana Yori Dango. Let's say that it hasn't end. I also felt the need to youtube everything I could find with senpais or kouhais. Then I went to Japan to teach English for a year. My Johnny's knowledged wowed all my Japanese students. Previously, I also didn't know the names of the members of any group and gave them nicknames because they were easier to remember. Somehow, in the course of watching everything, I got used to all their names.
I came back home now loaded with Myojo, Wink Up, etc, CDs, even pictures I bought from the Johnny's store, and took pictures of Johnny's members I saw on ads. They are everywhere!
but since I already know the feeling of being an avid fangirl and getting out of the system, partly regretting the money i spent, i learned my lesson from that. You can love all you want, but to have a priority (work family and friends) are also important. That case, you maybe wasting your time, but at least, you social and career life won't be affected as much. i never watch tv anymore. all i watch are arashi shows and animes, but then, when I have to work overtime, or if a friend calls, I halt my downloading quests, and think, there's still is tomorrow ne?
so... love arashi, love yourself too
i completely relate/agree to everything you wrote. JE is dangerous lol
i completely agree with you here. except instead of jun i was baited by sho, and even then it was a complete accident. ^^" i wouldn't say that i'm obsessed and have to have everything arashi that exists, but i can say that i'm a pretty loyal fan. XD and to be honest i don't really like any of the other JE groups. :P i guess i'm saved? lol
we should take over JE. lol =D
once school's over though....my pockets will always be emptying for the yummy goodness that is JE.
similar experience here... Since HYD is my favorite manga, at first I didn't think anyone could play Doumyoji Tsukasa and leave me with a good impression. Yet Matsumoto Jun did a good job. Then I've got Jun-Bait. JE marketing scheme is brilliant... Matsujun is an excellent "sales"
I don't have time or money to support other Johnny's groups, Arashi is just enough for me. ^_^
my fandom story is similar... i don't like johnny at all, really i love the boys, but JE sucks too.
Kat-tun is okay, but sometimes their hip shaking is kinda nauseating. For some reason I like Koki hahha even though his ghettoness is so fake,hhahhahah! And thats really cool their senpais respect them, I personally like Nagase Tomoya and Okada Junich, so hot!
i am touched...
I got sucked in because of you!
you're the first vox I neighbored! lol the reason I stayed with vox. you got me started in all of this mess. and man! reading what you wrote and all the senpai stories makes me realize, I have a huuge way to go. whats gokubun!?
and yea, I can't remember what drama was the first one I watched but it was definately a Jun drama. dramas are the bain of my existance. and the tv shows! killers. If I had know from the beginning I'd be a sucker for all of these... I'd still be here lol I may sound bitter that I'm here and BROKE but I can't get enough of it. think it's the friendships and interconnecting ties that bind them all. thanks for posting this because it gives me a heads up to what I'll be experiencing later. or sooner. ^^
this is like... a reflection of how i got sucked in and how it branched off O__O
I watched Stand Up b/c i heard Tsukamoto Takashi was on it, and then i noticed the dorky lead (nino) and when i found out he was a singer, i couldnt believe it... i dont even wanna think of how he sounded like as a singer, i stayed away from THAT side of the fandom. I had no idea that the people singing the theme song was well.. Arashi (who IS arashi? LOL) and yeahh.. thas when it blew up..
JE is like a whirlpool, once you get sucked in, there's no way out.. all you can do is just go deeper and deeper. So if you're up for it, take the ride right? lol
its almost the same for me...sawada shin...and Wish!!
been trying to catch up with 7 years that i missed....and although i tend to like some JE idols, im loyal to arashi..
i'm kinda happy i'm not as crazy as u r.. because i'll seriously be in debt and bombed school~ haha~
but i'm kinda a sucker for the ultimate boyband~
my first boygroup EVER was H.O.T. (yes. still having hope on their ultimate reunion... it would be like the front pg news when they do and that would unite all the fans in their 20s-30s~ xD) THEY WERE FREAKING UNBELIVABLE.
they topped EVERY charts. no body can beat them (yes. i hated seckies!)
then there were *coughnsynccough* i can't help it~ their album BYEx3 was so freaking good.
but i'm glad i'm pretty loyal to arashi. i'm only into arashi n tsuyoshi (very little of tsuyoshi nowaday too =( )
and i agree w/ one of the fans ... when i saw and wanna find out much about the arrogant pitcher from 2003 jsport, there was like hardly any website on the boys, let alone vids. just a couple of years and utube saved my life~ kekekeke~
anywayz... maybe it's just me.. but the younger JE ... they don't that attractive to me... or maybe arashi is just so freaking unqiue and that johnny was just freaking lucky to pick the five right guys... but then.. the boys were trained so young and all those hardworks.. i mean.. we almost lost 2 of the boys in the beginning (omiya).. so yeah. arashi. they r meant to be~
I loved Arashi, and everyone they loved, I would come to love to.
And anyone who likes Arashi, I'll like them too.
how true ^^;
this came up because a kr friend of mine who i met back in HS...i just found out this past weeks she's an ARASHI'S FAN. wtf??? yes. no surprise, she's a jun's bait/fan (anybody keeping count?)
talking about the boys w/ another fan and who's also a friend BRINGS TEARS to me eyes! XD ~~>_<~~
More or less are the same ... my previous computer " down down " before I download too much ...
I had burn up to 30 DVD with Arashi stuffs... include the radio show for 5 of them... but I dont even know
Japanese at the moment ....
Falling in for Arashi is a once in a lifetime magic moment in my life so far...
So you are saying that Arashi is like, a sampling of crack, and Johnny is like the crack dealer?
It would be so funny if it wasn't so true that it left me damn near in rehab. Seriously, I can believe someone could download for 24 hours a day, for six months straight. Because I did it straight through college.
Actually, I think it would be more accurate to compare Johnny's to a Host club. Because of all the obsession, money, and (one sided) lusting that goes on.
But I still love Arashi, don't get me wrong. In fact, I still only like Arashi. For like a week, I did overplay Seishun amigo (Because, OMG kenken from Standup coule sing!!!1!) but that's the extent of my Johnny love.
LOL at Matsujun being a good singer. I was pretty convinced in the beginning too. And after a revolving roster of Arashi ichibans, it finally came back to Nino (who I was baited by, from all places, Standup!!). Ohno is a very close second now. And not just because of the Ohmiya connection.
It's exactly the same, I was Jun-baited...and felt that La Familia brings out the best of Jun. Even thought he's a wonderful singer despite the fact that ALL of my friends that saw the clip say he's not and that he's so ghey.
I didn't care. I was so sucked into the fandom, that I started listening to every song of Arashi to the point that I could tell which voice is whose while listening only within months. And then I come to love all the boys equally. Not only Jun's ore-sama personality...
And then yes...it rapidly spread to other groups.
0.o Woot??? Takuya Kimura is part of a group called SMAP? And he's in the same agency with Arashi??? etc....
Then you know. Life would never be the same. There's no turning back...
but i haven't quite reached the part where i would start paying attention to the other JE groups. i'm currently still stuck on Arashi and the only other JE group on my iTunes is V6 and (suprisingly enough) kat-tun. maybe it's time i start paying some attention to the other groups tho...eventually. XD
Aha!i know this is the BIG reason to name ur vox with Arashi.I have tips to save my life and my money from JE: look for other entertainment too, watch non-JE drama, and having fun with others 'normal' friends XD
HAHA that's a super accurate roadmap of a Johnny's fangirl descent into the depths of fangirling and debt. My sister started and stayed with Jun and I went straight to Ohno.
And yes, dl-ing straight 24 hours for months is totally reasonable to me because I did it once (though not with Arashi) and totally killed my PSU (power supply unit).
I liked TakuKimu a long time ago but I wasn't sucked into SMAP because I wasn't that interested in boys back then. And then I saw HYD and fell in love with Oguri Shun. But once my sister (a super Jun fan) let me watch <We Can Make It!>, there was no resisting! And since my class is full of rabid KAT-TUN fans I started paying attention to them and fell in love with Koki, then Maru.
Oh behold the undeniable Johnny's power of super marketing.
XD XD XD X3 X3 X3...
I have to say I'm absolutely agree w/ you...that also was what happened to me..The first time, I only watch arashi because of hana yori dango and yes, I also think Jun has a good voice too *but I still think that until now, and in my case..I just say he got a "unique" voice XD*
After arashi I got into JE so much that I started to watch the dorama where many JE's member also plays. Then I started to like Okada which makes me like V6..then my friend infected me with Pi who got me into NewS *but I forgot about Pi already...it's time for Kei chan*
after NewS..came KAT-TUN and I just don;t like them...just Junno for me..then I started watching MS which lead me to SMAP...
vicious circle, right..
We were Jun baited with HYD, then we searched for new doramas of him and we found KWP... that was the "no return point" for our fandom.
Like you, we searched everything we could find about him (thanks youtube!!) and found that he was in a group called Arashi. Ah!, he is not an actor, he is a singer?... we weren't really interested in him as a singer, but when we couldn't find any more doramas, we begun to pay atention to the group itself. At first we hardly can difference between Ohno and Sho, they seemed so alike at that time... We begun to like Arashi songs more and more, to see their concerts, to search other members doramas, tv programas... Slowly (and forever ;) ) Ohno won our heart... And then we searched for more doramas, we get to know SMAP, Tokio, Kanjani8, etc etc etc.
Arashi is our favourite group, but we have bought lot of SMAP cons, one of Tokio, etc. We don't see the TV of our country anymore, because we prefer to see japanese TV programs... althought we don't understand japanese XD.
We are studying japanese only to understand what are they saying and I don't remember since when we begun to download 24h/7d!!
And you know what? As Ronald McDonald will said "I'm loving it"!! XDXDXD